12pm - 1pm

How to Build Schedule Blocks

C. Doe

List Item

Clear your calendar - It's going down! Bedford V2 kicks off on April 20th, and you're invited to take part in the festivities.

President / CEO

R. Harrison

CompanyName

R. Harrison

CEO Barkbook

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on March 16th, and you're invited to take part in the festivities.

Clear your calendar - It's going down! Splash Blocks kicks off on March 16th, and you're invited to take part in the festivities.

Name

Company

Name

Company

Attendees

Alessandra Campos

General Motors

My name is ALESSANDRA CAMPOS. I am a 43 years old executive, mother of an 11 years old young man. I was born in Belo Horizonte and since 2000 living in São Paulo and working in São Caetano.  

Although I´ve been working for General Motors in the last 20 years, I ́ve been building a multidisciplinary experience throughout my professional history. I had the opportunity to work in completely different areas, such as Dealer Strategic Planning, Innovation, Finance, Fleet Sales and Marketing.  I am always interested in keep using this knowledge to do new things and things never done before. I am a teamwork professional and I really like to construct strong relationships with my partners.  

In my current role, I am responsible for Digital Marketing and Media, leading a team of 11 people and working with 03 main agencies.

I am graduated in Economics and post graduated in Financial Managing (PUC/MG).

Andre Gustavo
Wieden + Kennedy

 André Gustavo is the founding Managing Director of Wieden+Kennedy SP. He has opened the 8th office of the renowned independent network in December 2010.

Today, the agency has more than 160 people, working with clients like Nike, Ambev, P&G, Subway and Mondelez.

 

André was born in Rio de Janeiro, and a career of more than 20 years, took him for agencies like FCB, JWT and S&S, in different markets like Rio de Janeiro, São Paulo, Mexico and Asia, for clients like Ford, Unilever and Sony Pictures. He’s fluent in Portuguese, English and Spanish.

Camila Costa

ID 

Camila Costa is, since 2014, ID’s CEO - an agency from \TBWA network, part of Omnicom Group.


A highly digital universe connoisseur, she is known by her strategic vision and her capability of uniting communication to technology, always focusing on generating business results for her clients.


She has built her carreer in advertising agencies, having worked for 8 years in F.biz/WPP, where she has reached the position of Head of Branding and Business Development.


Graduated by FAAP in Advertising, she also has MBA in Marketing by FIA/USP and was one of the first Brazilian to take port on the Singularity University “Executive Program”, in 2012.


Very involved in feminine leadership, she is also a counselor in the “Plano de Menina Project” – a social project dedicated to stimulate teenage girls empowerment in low-income areas, so the girls can play a lead role in their lives.


Cecilia Nobrega

Kolab

Cecilia Nobrega has over 11 years of experience on digital media and business, working on business development, product management, marketing, media and advertising. She has worked on comparison prices websites, e-commerce, ad networks, media and content projects. Since 2013, she has expanded her field of business as a growth hacker manager, combining online expertise with branding and on+offline media efficiency and productivity, in the first media and intelligence hub for Coca-cola Company. When she's not working, she spends quality time hanging out with her friends and dogs, watching series on Netflix or looking for nice bars with her husband to grab a good craft beer :)

 

Claudia Furini

JBS

20 years of experience in the market at different industries ( Group Abril, Gafisa and ROIX), I am currently marketing Executive Operations Manager at JBS , the largest processor of protein and the second largest food company in the world , being responsible for all agreements with partners media , including service providers, digital tools solutions and start-ups .


I am also responsible to lead generation platforms digital project, planning and supporting a new digital marketing strategy for JBS and its brands.


President Marketing Sourcing Committee of the Brazilian Association of Advertisers (ABA ) since 2015.

Cristiane Pereira

FCB

With more than 20 years of experience working in national and international advertising agencies, such as FCB Brasil, DDB Brasil (DM9DDB); AlmapBBDO, J.Walter Thompson, Saatchi & Saatchi, Loducca, MPM and W / Brazil. Currently in the role of executive director Account Services FCB Brasil.

 

Cris Pereira has worked with clients such as BDF, Nivea, Whirlpool SA, Johnson & Johnson, Telefonica, Philips, Visa, FedEx, PepsiCo, Unilever, Nestle, Bacardi-Martini, Ford Dealer Association and Duracell.

 

Cris is a member of the Academic Board of the Account Services professional Association of Sao Paulo. She has a blog "The notebook of Advertising Account Services" and currently teaches  the Account Services Bootcamp Course at the Miami Ad School.

Fabio Dragone

Bradesco

Fabio led the Rio 2016 Olympic Sponsorship Project for Bradesco. Now, after the Games ended, he is responsible for media strategy for the organization and advertising and communications for Financial Products and Services, besides sports marketing.


He graduated in Engineering at Universidade de São Paulo, earned his MBA in Management from Fundação Getulio Vargas and has a specialization in Marketing from Kellogg. He has been working in banking for the past 12 years. Started his career in Citibank in credit risk management for retail and credit card, then moved to planning auto loan and car financing products, pricing and commercial actions for Bradesco, and in 2013 he was assigned to the bank´s marketing department and the Olympic Sponsorship Project.

Fernando Taralli

VML

Fernando Taralli is CEO of VML Brazil, since 2011, by the agency introduction in the market. Considered one of the most noteworthy professionals in the digital area in the Brazilian market, according to the AgencyScope, by Grupo Consultores. The executive work in the Newcomm Group since 2004, first as COO of Wunderman until 2008 and later as founder of Energy Y&R, who leaded the brand launch of major starts ups in the country – such as: Groupon, Hoteis.com and Dafiti.  Throughout his career, he worked in the US from 2000 to 2004, as Latam Regional Digital Director for Sony Electronic.


Currently, VML Brazil is having an amazing time, has grown its business year by year, at the same time, VML US has joined the Ad Age’s 2016 A-List, the most prestigious top list of agencies in the world. VML Brazil currently is managing the following accounts: Huggies, Intimus and Plenitud (Kimberly-Clark), Netflix, Universal Pictures , Nespresso, Oi Telecom, Raizen / Shell, PayPal, PlayStation, Vedacit, Bridgestone, Accenture, Grendene Kids, Mattel, Expedia, FAM, FEDEX, Biomm and Colgate.

Flavio Domingues

Colgate

I have been working for Colgate for 21 years occupying several positions in marketing, including a 2 year assignment in New York in the Global Communications area. Currently, I am responsible for the digital activities in 18 Latin American countries including the digital strategy, budget allocation, regional partnerships, implementation and measurement of the campaigns for all digital touch points in the countries of the region. 

Guilherme Mortensen

Nike

Brazilian, 36 yrs., single, Corinthiano from Jundiaí/SP. Passionate about football, scuba diving, travelling, photography, music and movies. Marketing professional with 14 years’ experience in managing global and local brands, transiting in different industries with Unilever (Consumer Goods), W+K (Advertising), Samsung (Electronics) and Nike (Sports). Global mindset by living in different countries such as Brazil, New Zealand, Thailand and Netherlands.

João Branco

McDonald’s

João Branco is the McDonald's Brazil Marketing Director, graduated in Business Administration from USP (Universidade de São Paulo), has an MBA from FGV (Fundação Getúlio Vargas) and expertise course in Wharton.

Marketing professional with 16 years of experience in large companies such as McDonald's, P&G, Ferrero and Novartis.

 


Kim D’Aloise

Colgate

Kim D'Aloise joined the Colgate-Palmolive Global Digital Marketing team in 2012 and helps drive capability across the organization.  Prior to joining CP, Kim worked at digital agencies, such as, Tribal DDB, R/GA and Ogilvy.  Aside from digital, she has experience in brand positioning, CRM, promotions, PR, print and TV.  Kim has worked across verticals including, CPG, sports, insurance, spirits, finance and more.


Kim holds a Bachelor of Science from Radford University.

Mariane Pimentel

Ypê

My name is Mariane. I´ve been working at Ypê as Marketing Manager of a Cleaning Products Company. I´m responsible for the Laundry Products Category. In Brazil, these products are the biggest value in the cleaning market. The company, where I work, is the leader of this category in the Brazilian market.


Rachel Muller

NESTLÉ Brazil

Brazilian, married with an Argentinian, mother of a beautiful Mexican girl.

An ex-dentist, ex-strategic planner.Back in Brazil in 2014 after 12 years living abroad: Colombia, Puerto Rico and Mexico,

I’m  now responsible for Marketing of the Dairy Business at NESTLÉ Brazil.

Renato Grego

Raízen

Renato Grego leads communication & marketing for Raízen, a JV between Shell and Cosan in Brazil, responsible for Shell and Raízen brands.

Previous to Raízen, Renato had over 13 years working in marketing, product, communication, pricing, digital, innovation and trade marketing within different industries and segments such as  Gillette, Nestlé and Starbucks, where had also a period leading marketing and category for Latin America.

Renato Grego is an Administrator graduated at ESPM with post-graduation degree from IBMEC.


Ricardo Armbrust

McCann

Tech geek, videogame maniac, semi-professional paintballer, Heavy Metal enthusiast, Star Wars addict, sometimes a media person, sometimes a strategic planning person!

Father of the most beautiful girl in the world!


Sergio Brotto

DM9

Nowadays I’m the media director for Johnson & Johnson at DM9 DDB Brasil. 13 years media background with experience with CPG’s, TELCO, Services and other industries.

Worked for almost 3 years as media director at FCB Brasil with BDF Nivea and Mondelez (OREO, CLUB SOCIAL and LACTA).

Also directed a media group on F/NAZCA SAATCHI & SAATCHI for 2,5 years with the clients: Embratel, CLARO and Mondelez - TRIDENT.

Started my career at DM9 DDB in 2004.


Tatiana Miana

Johnson & Johnson

Tatiana Miana is graduated in Bussiness Administration from FGV Fundação Getúlio Vargas Brazil and has a MBA in the Marketing from EAE – Escuela de Administración de Empresas de Barcelona (Espanha). Tatiana worked as a consultant at Integration for 5 years until 2009 when she joined Johnson & Johnson in Trade Marketing in Brazil for the establishment of the Trade Services area, then moving for the development of the Customer Development area for LATAM. In 2013, she moved to Marketing assuming the suncare brands of Johnson & Johnson in Brazil and in 2015 she took the challenge of creating and stablishing the Marketing Services area in Brazil, responsible for the activation strategy to all consumer touch points structuring the Media and Digital areas for all brands, Professional Marketing, Beauty Capabilities and managing Johnson & Johnson Corporate brand. Nowadays works together with the Global team being responsible for all the communication and innovation for Carefree, Stayfree and OB for Latin America.


Thiago Galdi

J. Walter Thompson

I'm one of those people who sees the glass as half full. I see every step as an achievement and I know there are many more steps still  to achieve. I'm a Marketing and Communication professional with strong experience leading projects for international brands from different segments such as J&J, Unilever, Shell, Microsoft, Nokia, HSBC, P&G, Kraft Foods and Troller/Ford.


I love what I do. I'm passionate and curious about learning and always interested in business, communication and in what makes people life easier and funnier. Curiosity is what drives me, from knowing new landscapes to find new ways of doing things. And during the past years I've been lucky enough to work and meet different people around the world.


I've been working at J. Walter Thompson for almost 8 years, I have a degree in Marketing & Advertising at Mackenzie/SP and a Master degree in Business Administration at FGV/SP.


*And I'm very happy and glad to be part of this Hyper Island group!

Tiago Ritter

W3haus

CEO and co-founder of W3haus, member of Nonconformity Group. Tiago graduated in journalism at Universidade Federal do Rio Grande do Sul (UFRGS). He previously worked as a producer, reporter and TV presenter. Founder and board member of ABRADi, Brazilian Digital Agencies Association, he taught New Media modules at PUC-RS university at both graduation and post graduation levels. He was a Jury of Wave Festival for Cyber category and chosen one of the top 10 Brazilian marketing professionals by Proxxima magazine. He was a speaker at SXSW and a alumni at Singularity University (CA-USA). 

Yahoo Speakers

Armando Rodriguez

VP & Managing Director, LATAM & US Hispanic

Andre Izay

GM, Yahoo Brazil

Deng-Kai Chen
Director, Product Management

Leo Khede

Sales Director, Yahoo Brazil

Leo Polanowski
GM Mid and Emerging Markets, Americas

Ricardo Juncioni

Audience Specialist, Yahoo Brazil

Ryan Soutter
Senior Manager Of Sales Engineering, Ad Creative Technology

Toby Vogels

Mobile Developer Evangelist,
Flurry Analytics

Tony Marlow

VP, Field Marketing and Insights

Gisele Aguiar

Director, Sales Trade Marketing

Jack Blanc

Field Sales Director

João Binda

Director, Account Management

Raffaella Milfont
Field Marketing Manager

Hyper Island Speakers

Andrew Zolty

Speaker

Zolty is the Co-founder and Creative Director of the magical shop called BREAKFAST in Brooklyn, NY. He leads the company in developing bespoke physicaldigital products and installations. His most recognized works include Points - the most advanced signage on Earth, Instaprint - the location based photo booth for
Instagram, The Electromagnet-Dot-Screen, Conan O'Brien's Foursquaring Blimp, and Yes, I am Precious - the bike which could share it's thoughts and feelings to benefit LIVESTRONG. In less than a year of existence, BREAKFAST was named by Adweek as one of six insurgent agencies of the year, and named #1 Innovative Digital Agency by Mashable.

Lauren Puglia

Designer and Facilitator

Lauren has worked with digital media for the last ten years: agency-side, consultancy-side, and brand-side, from the backstages of Broadway, to boardrooms in Tokyo, to a Google-school in London, to a Smithsonian
Institution in New Orleans. Part digital strategist, part cultural anthropologist and part management consultant, she works with companies to embrace and be inspired by change. Last year, her alter ego accidentally wrote a book that blew up on the Internet, and she turns red if you ask her about it.


Marcus Collins

Speaker

Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He is the SVP/Executive Director of Social Engagement at Doner Advertising and a recipient of Advertising Age's 2016 40 Under 40. His strategies and creative contributions have led to the successful launch of Budweiser’s “Made In America” music festival, Bud Light Platinum, the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign. Before his work in advertising, Marcus work in partner marketing for iTunes and led digital strategy for Beyoncé. In addition to his agency duties at Doner, Marcus is an AACSB certified clinical instructor and a faculty member at the Stephen M. Ross School of Business, University of Michigan, where he teaches social media marketing.

Mark Comerford

Speaker

Mark has been active in the area of digital media for over 20 years. In 1994 he put the Swedish daily, Aftonbladet, online. This was the first European newspaper online and one of the first in the world. In 1995 he made the City of Stockholm’s first web site. In 1996 he started a media training company for the Swedish Society of Investigative Journalists and ran a large number of courses on using the Internet as a journalistic tool. In addition, he has been an adviser on digital strategy to a number of British media houses. Mark was a faculty member of the Journalism Dept. at Stockholm University for seven years. From 1998 to 2002 he ran a series of courses on digital media for journalists from Africa and Asia funded by SIDA. Mark was also a part of the development team and teaching faculty for the first MA course in journalism given in Ethiopia.


Nathalie Trutmann

Facilitator

Nathalie Trutmann is Managing Director for Hyper Island in Latin America, Singularity University Ambassador and Chief Magic Officer at FIAP. Her goal is to motivate entrepreneurship, inter entrepreneurship and innovation, and she's constantly seeking new educational initiatives that aim to transform people and organizations.

 

Graduated by INSEAD and University of California: San Diego, she has travelled and worked in many countries such as United States, France, New Zeeland, Guatemala, Sri Lanka and now is based in Brazil.

 

She is co-author of the book "Innovative Entrepreneurship" and author of the books "Handbook for Dreamers" and "The Mysterious Meaning of Money". She is also a board director of the women's executive Elevate chapter in Brazil.

Pre-Event Survey

Explore the evolution of Native delivering brand effectiveness with engaging creative xxxxxxxxxx

 

Join us for breakfast on Tuesday 11th February
Location: Xxxxxxxxxxxx, Sydney
Time: 8am - 10am


More details to follow



Airport Transportation
Please note: Airport transfers will not be pre-arranged on your behalf. A form will be provided shortly to book your own transportation to/from the airport. Please check back later in the month for more details.

Individual Transportation
As MWC is a huge event and traffic tends to be heavy during opening and closing hours, we suggest you pre-order taxis if you need individual transportation. Taxi stands are available all over Barcelona and near the hotels. In case you’re not able to find a taxi, please download the MyTaxi app for location-based pick-up services. At this time Uber
is not available in Barcelona.

New Metro Transportation
We are very excited to announce the arrival of a new Metro line connecting Barcelona Airport to the city, with a stop directly underneath Fira Gran Via. Line 9 Sud, or L9, intersects with several lines throughout the city and will be the most convenient way for most attendees to reach the venue. Avoid rush hour congestion by taking the Metro – trains depart every few minutes and the journey to Fira Gran Via takes less than 25 minutes from the airport as well as locations in North and East Barcelona.

Read all about it here.


As an MWC attendee, when you collect your badge you’ll be given a transport pass providing free, unlimited Metro and FGC Train rides during the event days. This free
pass even covers the supplemental fare to Barcelona Airport. One Free Public Transport Pass is provided per attendee. In the event of loss or damage, replacements will not

be provided.

 
Remember: the free transport pass is valid during event days only, so if you’re using public transport over the weekend you’ll need to purchase tickets for those days.

Post-Event Survey

Explore the evolution of Native delivering brand effectiveness with engaging creative xxxxxxxxxx

 

Join us for breakfast on Tuesday 11th February
Location: Xxxxxxxxxxxx, Sydney
Time: 8am - 10am


More details to follow



Airport Transportation
Please note: Airport transfers will not be pre-arranged on your behalf. A form will be provided shortly to book your own transportation to/from the airport. Please check back later in the month for more details.

Individual Transportation
As MWC is a huge event and traffic tends to be heavy during opening and closing hours, we suggest you pre-order taxis if you need individual transportation. Taxi stands are available all over Barcelona and near the hotels. In case you’re not able to find a taxi, please download the MyTaxi app for location-based pick-up services. At this time Uber
is not available in Barcelona.

New Metro Transportation
We are very excited to announce the arrival of a new Metro line connecting Barcelona Airport to the city, with a stop directly underneath Fira Gran Via. Line 9 Sud, or L9, intersects with several lines throughout the city and will be the most convenient way for most attendees to reach the venue. Avoid rush hour congestion by taking the Metro – trains depart every few minutes and the journey to Fira Gran Via takes less than 25 minutes from the airport as well as locations in North and East Barcelona.

Read all about it here.


As an MWC attendee, when you collect your badge you’ll be given a transport pass providing free, unlimited Metro and FGC Train rides during the event days. This free
pass even covers the supplemental fare to Barcelona Airport. One Free Public Transport Pass is provided per attendee. In the event of loss or damage, replacements will not

be provided.

 
Remember: the free transport pass is valid during event days only, so if you’re using public transport over the weekend you’ll need to purchase tickets for those days.


Alessandra Campos


Wieden+Kennedy

Andre Gustavo

André Gustavo is the founding Managing Director of Wieden+Kennedy SP. He has opened the 8th office of the renowned independent network in December 2010.

Today, the agency has more than 160 people, working with clients like Nike, Ambev, P&G, Subway and Mondelez.

 

André was born in Rio de Janeiro, and a career of more than 20 years, took him for agencies like FCB, JWT and S&S, in different markets like Rio de Janeiro, São Paulo, Mexico and Asia, for clients like Ford, Unilever and Sony Pictures. He’s fluent in Portuguese, English and Spanish.


ID

Camila Costa

Camila Costa is, since 2014, ID’s CEO - an agency from \TBWA network, part of Omnicom Group.


A highly digital universe connoisseur, she is known by her strategic vision and her capability of uniting communication to technology, always focusing on generating business results for her clients.


She has built her carreer in advertising agencies, having worked for 8 years in F.biz/WPP, where she has reached the position of Head of Branding and Business Development.


Graduated by FAAP in Advertising, she also has MBA in Marketing by FIA/USP and was one of the first Brazilian to take port on the Singularity University “Executive Program”, in 2012.


Very involved in feminine leadership, she is also a counselor in the “Plano de Menina Project” – a social project dedicated to stimulate teenage girls empowerment in low-income areas, so the girls can play a lead role in their lives.

JBS

Claudia Furini

20 years of experience in the market at different industries ( Group Abril, Gafisa and ROIX), I am currently marketing Executive Operations Manager at JBS , the largest processor of protein and the second largest food company in the world , being responsible for all agreements with partners media , including service providers, digital tools solutions and start-ups .


I am also responsible to lead generation platforms digital project, planning and supporting a new digital marketing strategy for JBS and its brands.


President Marketing Sourcing Committee of the Brazilian Association of Advertisers (ABA ) since 2015.


Cristiane Irigon


FCB

Cristiane Pereira

With more than 20 years of experience working in national and international advertising agencies, such as FCB Brasil, DDB Brasil (DM9DDB); AlmapBBDO, J.Walter Thompson, Saatchi & Saatchi, Loducca, MPM and W / Brazil. Currently in the role of executive director Account Services FCB Brasil.

 

Cris Pereira has worked with clients such as BDF, Nivea, Whirlpool SA, Johnson & Johnson, Telefonica, Philips, Visa, FedEx, PepsiCo, Unilever, Nestle, Bacardi-Martini, Ford Dealer Association and Duracell.

 

Cris is a member of the Academic Board of the Account Services professional Association of Sao Paulo. She has a blog "The notebook of Advertising Account Services" and currently teaches  the Account Services Bootcamp Course at the Miami Ad School.


Bradesco

Fabio Dragone

Fabio led the Rio 2016 Olympic Sponsorship Project for Bradesco. Now, after the Games ended, he is responsible for media strategy for the organization and advertising and communications for Financial Products and Services, besides sports marketing.


He graduated in Engineering at Universidade de São Paulo, earned his MBA in Management from Fundação Getulio Vargas and has a specialization in Marketing from Kellogg. He has been working in banking for the past 12 years. Started his career in Citibank in credit risk management for retail and credit card, then moved to planning auto loan and car financing products, pricing and commercial actions for Bradesco, and in 2013 he was assigned to the bank´s marketing department and the Olympic Sponsorship Project.

VML

Fernando Taralli

Fernando Taralli is CEO of VML Brazil, since 2011, by the agency introduction in the market. Considered one of the most noteworthy professionals in the digital area in the Brazilian market, according to the AgencyScope, by Grupo Consultores. The executive work in the Newcomm Group since 2004, first as COO of Wunderman until 2008 and later as founder of Energy Y&R, who leaded the brand launch of major starts ups in the country – such as: Groupon, Hoteis.com and Dafiti.  Throughout his career, he worked in the US from 2000 to 2004, as Latam Regional Digital Director for Sony Electronic.


Currently, VML Brazil is having an amazing time, has grown its business year by year, at the same time, VML US has joined the Ad Age’s 2016 A-List, the most prestigious top list of agencies in the world. VML Brazil currently is managing the following accounts: Huggies, Intimus and Plenitud (Kimberly-Clark), Netflix, Universal Pictures , Nespresso, Oi Telecom, Raizen / Shell, PayPal, PlayStation, Vedacit, Bridgestone, Accenture, Grendene Kids, Mattel, Expedia, FAM, FEDEX, Biomm and Colgate.


Colgate

Flavio Domingues

I have been working for Colgate for 21 years occupying several positions in marketing, including a 2 year assignment in New York in the Global Communications area. Currently, I am responsible for the digital activities in 18 Latin American countries including the digital strategy, budget allocation, regional partnerships, implementation and measurement of the campaigns for all digital touch points in the countries of the region. I have been working for Colgate for 21 years occupying several positions in marketing, including a 2 year assignment in New York in the Global Communications area. Currently, I am responsible for the digital activities in 18 Latin American countries including the digital strategy, budget allocation, regional partnerships, implementation and measurement of the campaigns for all digital touch points in the countries of the region.

Nike

Guilherme Mortensen

Brazilian, 36 yrs., single, Corinthiano from Jundiaí/SP. Passionate about football, scuba diving, travelling, photography, music and movies. Marketing professional with 14 years’ experience in managing global and local brands, transiting in different industries with Unilever (Consumer Goods), W+K (Advertising), Samsung (Electronics) and Nike (Sports). Global mindset by living in different countries such as Brazil, New Zealand, Thailand and Netherlands.

McDonald’s

João Branco

João Branco is the McDonald's Brazil Marketing Director, graduated in Business Administration from USP (Universidade de São Paulo), has an MBA from FGV (Fundação Getúlio Vargas) and expertise course in Wharton.

Marketing professional with 16 years of experience in large companies such as McDonald's, P&G, Ferrero and Novartis.


Kim D’ Aloise



Lindsay Stefani



Mariane Pimentel


NESTLÉ Brazil

Rachel Muller


Brazilian, married with an Argentinian, mother of a beautiful Mexican girl.

An ex-dentist, ex-strategic planner.Back in Brazil in 2014 after 12 years living abroad: Colombia, Puerto Rico and Mexico,

I’m  now responsible for Marketing of the Dairy Business at NESTLÉ Brazil.


Renato Grego

Ricardo Armbrust

Johnson & Johnson

Sergio Brotto

Nowadays I’m the media director for Johnson & Johnson at DM9 DDB Brasil. 13 years media background with experience with CPG’s, TELCO, Services and other industries.

Worked for almost 3 years as media director at FCB Brasil with BDF Nivea and Mondelez (OREO, CLUB SOCIAL and LACTA).

Also directed a media group on F/NAZCA SAATCHI & SAATCHI for 2,5 years with the clients: Embratel, CLARO and Mondelez - TRIDENT.

Started my career at DM9 DDB in 2004.


Tatiana Miana

J. Walter Thompson

Thiago Galdi

I'm one of those people who sees the glass as half full. I see every step as an achievement and I know there are many more steps still  to achieve. I'm a Marketing and Communication professional with strong experience leading projects for international brands from different segments such as J&J, Unilever, Shell, Microsoft, Nokia, HSBC, P&G, Kraft Foods and Troller/Ford.


I love what I do. I'm passionate and curious about learning and always interested in business, communication and in what makes people life easier and funnier. Curiosity is what drives me, from knowing new landscapes to find new ways of doing things. And during the past years I've been lucky enough to work and meet different people around the world.


I've been working at J. Walter Thompson for almost 8 years, I have a degree in Marketing & Advertising at Mackenzie/SP and a Master degree in Business Administration at FGV/SP.


*And I'm very happy and glad to be part of this Hyper Island group!

W3haus

Tiago Ritter

CEO and co-founder of W3haus, member of Nonconformity Group. Tiago graduated in journalism at Universidade Federal do Rio Grande do Sul (UFRGS). He previously worked as a producer, reporter and TV presenter. Founder and board member of ABRADi, Brazilian Digital Agencies Association, he taught New Media modules at PUC-RS university at both graduation and post graduation levels. He was a Jury of Wave Festival for Cyber category and chosen one of the top 10 Brazilian marketing professionals by Proxxima magazine. He was a speaker at SXSW and a alumni at Singularity University (CA-USA).

The app market is growing fast. And we are too.

We are already a global business with teams spanning 7 countries and many cultures. Our engineers and data scientists are solving the industry's toughest "big data" challenges.

Verizon Media Academy Virtual Masterclasses


Catch up on the sessions you missed!

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Session 6  – Leveraging an Innovative Mindset

Nicole Hatherly,  Leadership Strategist at Happiness Concierge

The critical skill to developing your resilience and happiness? An innovative mindset. 

 
Learn techniques to become aware of how you can turn challenges into opportunities, obstacles into interesting detours and keep yourself energised, inspired and engaged, regardless of external factors.


Here are a few of Nicole's top tips:

Mindset shift to see challenges as opportunities to grow


An innovative mindset is the ability to see challenges as opportunities. Having this mindset enables us to live our best lives and succeed at work through self-leadership, emotional regulation and better communication. It helps us remove the fear of failure, drives our individual successes, team dynamics and organisational culture. 


We need to have an approach to innovation because 50% of our revenue, in 5 years time, will come from sources that do not exist yet. And the formula for an innovative mindset is made up of creativity + learning + resilience.

 

Use creativity and learning to take control of your career and life 


Creativity is the most important tool for leveraging your innovative mindset to take control and navigate an ever-changing and fast-paced world. Having creativity helps us see different possibilities, patterns and connections, in order to turn challenges into opportunities. 


This can be applied at both home and work to help when projects go awry, client expectations are not met, or there’s miscommunication. 


Another important tool is learning. Learning means thriving in our learning zone in order to gain new understandings, and move out of our comfort zone. By thinking creatively and thriving in your learning zone you can be a better problem solver.

 

Keep your cup full during an evolving work dynamic with resilience


Using resilience can help keep the ‘cup full’ during uncertain times. There are four critical elements that influence our wellbeing during change: 


1. Our network and relationships 
2. Looking after our needs 
3. Focusing on what we can control
4. Keeping the mindset of ‘I’m not failing’, I’m just asking for help 

5. Resilience helps achieve success by managing the way we respond to difficulty and changes.


The way to build resilience is through, what Hatherly calls, flearning - learning through failure. 


Resources From Nicole

The Self Leadership Game Plan

Session 5  – Mental Fitness: Wellbeing lessons from a high performance field

Dr Kate Hall, Head of Mental Health and Wellbeing, AFL

As a physically demanding sport, AFL players need to cultivate both physical and mental fitness for optimal performance. 


As the AFL season finally restarts in June, get insights from Kate Hall, the Head of Health & Wellbeing at the AFL to help you prepare for mental fitness like an elite athlete.


Here are a few of Kate's top tips:

Mental fitness is being purposeful in what your mind learns

Being mentally fit is premised on the fundamental understanding of our minds, and being deliberate in what the mind learns. This contributes to our overall fitness of the mind. 


“Cultivating mental fitness helps prevent long term impacts on our wellbeing and mental health. We can be mindless when we go about our lives and lack a deep understanding of our thinking. Mental fitness isn’t an endorphin rush or immediate reward.”


If you’re deliberate on what you learn and understand your strengths and vulnerabilities, then you can optimise your function and offset tendencies you’ve acquired that aren’t helpful. 

 

Mental fitness is essential to high performance

Mental fitness requires six things. First is flexibility, which is about neuroplasticity, and the need to remain present to sustain meaningful actions through periods of stress. Second is active empathy, with which we can enact in short periods of time, actively cultivate, practice and grow. Third is mindfulness, which is to understand and investigate the mind, and what kind of mental skills best serve you.


Fourth is practice - deliberately practising to acquire a new skill to overcome or learn areas of improvement. Fifth is non-avoidance - we are wired to avoid things that are uncomfortable. Be aware of this when deciding to, or not to, practice a new skill. Last is self-care, which is knowing how to comfort yourself and build a micro skill in down-regulation, rather than seeking short-term distractions.


Use super skills to balance mental fitness and wellbeing 

“We can’t understand the true whole of something unless we’re able to balance the opposites that appear to work against each other. But together, they form a sense of equilibrium.”


This balance is critical for awareness of how we operate our mind. Strengthen them equally, know their function, and practice mental fitness skills. These are skills you need in order to maintain balance and thrive in a high-performance environment. Here are five: self-compassion, perspective, sleep hygiene, emotional literacy and knowing your social capital.

Further reading and resources recommended by Kate


Sleep Hygiene - healthy habits for a good night's sleep

Resilience - what is it and how to build it?

Perspective Taking - what is it and how can it improve wellbeing?

Mindfulness - what is it and how to learn it?

 

Mindful Self Compassion by Kirstin Neff

Session 4  – Optimising new boundaries for your work and life

 

 

Leigh Morrison , Executive Coach and Director of Be. Coaching 

We’ve had a massive shift to the way we work, connect, and relate to one another. Our return to the workplace will require us to adjust once again. 


Learn ways to manage these ongoing shifts to maximise your energy levels, build new rituals and focus on what is important to you, inside and outside of work. 

 

Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny. - Chinese philosopher Lao Tzu



Here are a few of Leigh’s top tips:

Take the time and opportunity to re-set
There are several distinct phases we go through when a crisis like the coronavirus pandemic hits. What’s most important is understanding these and using the experience to evolve and grow.


“We have an opportunity to reset - to take a pause and reassess what is working and what is not, and start to rebuild our boundaries and restore our energy. Never let a crisis go by without seizing the opportunity to learn and grow from it,” says Morrison.


One thing a crisis can help us to see is nothing is ever secure. “Uncertainty is the new normal. And to thrive in an uncertain world, you need to have certainty of who you are and start to understand through all of these changes, what’s actually important to you.” 

 

Fit your own oxygen mask first
People commonly fall into playing four roles in life and in the workplace - the perfectionist, the pleaser, the performer and the procrastinator. 


“It’s important to recognise when you're starting to play these sort of roles in your life, and that they have an impact on your boundaries.”


To combat this, we should try to understand our own values better. “Values are really like holding out a compass for your life. They direct you, keep you on course and guide the choices that you make. 


“So, a bit like on airlines when you're going through the safety checks, fit your own oxygen mask first. If you can start to realise what's really important to you and strengthen boundaries around your energy, time and focus, it's going to really shift what your life looks like.” 

 

Don’t be afraid to show vulnerability (and have brave conversations)
Morrison likes to invoke Brené Brown, who says vulnerability is not necessarily about winning or losing, being right or wrong, or strength or weakness. 


“Vulnerability is really about the courage to show up when you can't predict or control the outcome. And often, that's what a brave conversation is all about. It's showing up with your integrity and your authenticity, knowing what's important to you and your values.


Complete your Values Exercise
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Further reading and resources recommended by Leigh


Brene Brown: The gifts of imperfection, Dare to lead


Stephen Covey: Circles of Influence and Control


Daniel Goleman: Emotional Intelligence


James Clear: Atomic Habits


Brave conversations: 

Crucial conversations

Radical candor


More blogs from be Coaching for references on
Productive conversations

Hats you’re wearing in conversations

Energy bubbles

Session 3  – Making you and your brand KICK ASS! with Maz Farrelly

Maz Farrelly,

Reality TV mastermind behind Big Brother UK & AU,

The Celebrity Apprentice and The X Factor

 Wouldn’t it be great to have your own producer?


Now you do.


Maz has made the biggest shows in the world with the biggest budgets, teams, audiences and stars - if you’ve watched it she probably made it and won an international award for it.
Now she's helping corporates and individuals deliver Killer, Kick Ass Communications that slice through, sharper than a samurai sword through soft butter.

 

Maz gives you and your business the X Factor and she knows how - she produced the show

and won a Logie for it.


Here are a few of Maz’s top tips to live by:

• “Hope is not a strategy - you have zero control over how people behave (unless you’re a producer).”


• “You have to make it interesting. It is not my job to be interested, it is your job to be interesting.”


• “Think about you and your business in a different way. What is your unique selling point? We all have one, we just have to find it.”


• “If your content is amazing and interesting, I will read it and take action. When we entertain people, we get their engagement. When people are engaged, they’ll take the action that we want.”


• “There are three elements to being a great storyteller and communicator:

Make me laugh - comedy trumps everything; make me cry - i.e. make me care; and surprise me.”


• “What are you in one sentence? Lose all the white noise. Give your “sticky” information - this is the information that sticks in my brain. If it doesn’t stick, it’s white noise and I won’t remember you.”


And a bonus tip for all you introverts to help break you out of your shell: Do something every day that scares you a little bit. The more times you embarrass yourself, the better. Because eventually you won’t care. Failing is something you should be doing. When we fail, we get smarter.

Session 2.5  – A special episode from Verizon Media Academy 2019:

Productivity and the workplace of the future


Session 2.5 - Productivity and workplace of the future with Dominic Price 

Dominic Price, Work Futurist, Atlassian 

Catch Atlassian's Work Futurist Dominic Price in conversation with our Head of Data, Dan Richardson. The pair took the stage at last year's Verizon Media Academy to discuss the evolution of human productivity and teamwork and shared ways you can keep ahead in your career. 

 
While our world may have changed due to COVID-19, the insight from Dominic

around productivity and the future of work is still relevant.

 Session 2  – Cutting through 2D: Leading and collaborating remotely


Chloe Hamman, Director of People Science, Culture Amp 

 The entire workforce working from home is posing new challenges, in particular how we build and maintain crucial relationships with our colleagues and clients without any face-to-face interaction.

 
Discover how successful managers and teams are overcoming these challenges and building stronger ways of working using online tools. 

Here's what we learnt

Managing teams remotely calls for a new approach from the top.

Without the face-to-face interactions we’re used to across a standard workday it’s imperative to use other strategies to maintain a strong working culture.

 

Regular one-on-ones, via phone or video to check in and ensure staff are ok, are essential. Resetting work-related expectations for employees is another important consideration. 

Helping people prioritise, and offering new learning and business opportunities, such as encouraging people to look for unconventional growth avenues, can also be beneficial.

“Leadership is really important. If you are a leader, you are the strongest predictor of how confident people feel that their organisation will get through. So be visible,” says Hamman.

 

The Holy Trinity for Effective Teams: Roles, goals and soul

A focus on maintaining well defined roles, committing to business goals and looking after the individual’s needs is the perfect workplace combination for effective teams. Of these, the ‘soul’ factor is potentially the hardest to maintain remotely, so here are a few tips:

 

• Create ‘remote norms’ that take people’s preferred working hours into account

• Take time to have good non-work related chats amongst your team

• Don’t stop the regular office ‘social collisions’, just take them remotely - it could be a virtual team lunch or a shared event, like enjoying a drink over a trivia quiz 

Moving into the right headspace: Discovery over defence

This period of self-isolation and working remotely is an ongoing challenge and there can be a tendency to develop defensive habits like internalising stress, zoning out and snapping at partners and colleagues. To avoid this, focus on four areas of discovery instead: finding humour in our everyday lives, broadening our knowledge base, focusing on our mental wellbeing and helping others out.

 

Resources

 

Team Collaboration (with free version/trial):
Mural.co

Mindmap.com

Groupmap.com 

 

Team Connection:
Donut
Drawasaurus

 

General Remote work and resilience resources:
Culture First

Session 1 – The Neuroscience of Resilience and 

How to Thrive in the New World


Shelley Laslett (Neuroscience Coach, Vitae)

 

We all experience stress. And in these global pandemic times, for many of us, stress is  sharply rising. Yet so can our resilience. Exploring the correlated relationship of stress and resilience; we’ll show you how to channel anxiousness into a positive force to improve decision-making, productivity and collaboration. 


This workshop will arm individuals with a number of neuroscience-based tools and hacks to thrive in today’s unprecedented world. 

Here's what we learnt

The strong relationship between stress and resilience
“We can’t have resilience without stress, we cannot have triumph without adversity. For us to be resilient versus resistant at these times, it’s simply how we think about stress.” - Shelley Laslett

 

Stress isn’t negative by default, it’s hugely context dependent. How we think about stress and respond determines whether or not that stress will be positive or negative. Resilience is the active process of adapting to adverse stimuli, aka stress.

 

Neurohack acute stress so it doesn’t become chronic
Neuroscience-based tools, referred to as neurohacks, allow you to use your own internal resources to hack what we experience throughout our life. These four neurohacks used in the moment when you experience acute stress can turn that stress into positive fuel to help boost resilience and decrease negativity: Think, Move, Talk and Mindful.

 

Our brains are designed to change
The brain is plastic and highly malleable; it is designed to change and adapt at any time in response to experiences throughout our lifetime. But our brain automatically takes the path of least resistance, so in order to change, you have to use a lot of neurological energy.

Using neuroplasticity, our ability to think about things differently, we can target cognitive appraisals (the way we interpret and think about external happenings) and reframe our own thoughts and the situation. Ultimately, changing the way we behave and respond.

 

To perform neuroplastic surgery on ourselves and reframe the situation, we need to start by asking 4 really simple questions… you can find these questions, along with the other neurotools discussed in this session, in the attached workbook. (Note: These workbooks are for your internal use only and not to be externally distributed.)

Download Workbook
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Further reading and resources

The Brain That Changes Itself by Norman Doidge

Recommended apps: Calm and Headspace

Tell us what you think!

We would love for you to take this 2 minute survey to tell us what you think of the masterclasses and what else you would like to hear about and how we can make it better!

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